Company Overview


Ontel Products was founded by Chuck Khubani in 1994 with the simple mission of making products that people want, and that make their lives more enjoyable. Ontel’s first hit product was the Iron Wonder, an ironing kit that cut people’s ironing time in half and prevented marks and burns on clothes. Following this success, Ontel continued to grow throughout the 90’s and 2000’s with the launch of popular items such as the Inkjet Refill Kit, Microfiber Cloths, Dryer Balls, Swivel Sweeper, Iron Gym, Pillow Pets, and more.

Over the last 20 years Ontel has innovated some of the best-known retail brands – now sold in over 80,000 stores in the US, and in over 30 countries worldwide. Although the times are always changing, Ontel is staying true to the same basic principal that it started with – creating top-selling products that simply make life better.

Product Development

The Product Development department at Ontel identifies and develops all of the company’s new products, and manages the manufacturing for the company’s current product lines. We strive to develop solution-oriented products that have mass appeal and improve the quality of people’s lives. Our eyes and ears are always open for the next great idea, and we consistently develop and innovate on our existing product lines to make them even better.

In addition to developing products in-house, we often work with inventors and other product companies to help bring their innovations to market. When we identify a product we are truly passionate about, we get behind it with full-force to bring it to life.  Working with our team of highly experienced product designers, engineers, and manufacturers we can launch the product on TV and in retail stores everywhere.  Consumer products are our passion, and we are grateful to be in a position to serve the market with innovative products that improve everyday life.

Direct Response Marketing

Direct Response Marketing is the cornerstone of our product launch strategy and the key vehicle we use in building brands. The marketing department at Ontel is involved in all aspects of the company’s advertising, including Television, Internet, Print ads, Packaging design, and retail POP displays.

With every product the company develops, we start by creating and testing a compelling direct-response TV commercial, and then expand to Internet marketing, print ads, and more on the successful campaigns. Direct-Response allows us to measure the exact level of demand there will be on a new product, and is the perfect method for quickly building new brands that sell millions of units within a short period of time, and in many cases continue with strong sales for years to come.

Retail Distribution

At Ontel Products we strive to provide the best service to our retail partners and continue to build the strong relationships we have with them. Through their support, we have been able to bring our products to millions of consumers around the world for over 20 years.

No other direct response company can boast the distribution power of Ontel Products. With a global network of over 80,000 retail stores, Ontel Products can guarantee maximum market penetration – domestically and worldwide.

From small retail chains to mass-market retailers such as Best Buy to larger chains like Wal-Mart & Target, Ontel Products distribution is second to none in the industry.

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